It started in 1948.
My grandmother raised 17 children in an old farming family in the White Mountains of New Hampshire. The running joke was that whenever they needed more help on the farm, they just had another baby. The oldest of those 17 was my Uncle Earl.
In 1948, Earl left New Hampshire and came to Connecticut to build something of his own. He built Welch Roofing. There was no marketing department, no sales department, and no fancy website telling people how great he was.
There was Earl, a roof, a lot of hard work, and one simple way of doing business: do good work, treat people right, and stand behind what you do.
As Earl's younger brothers grew up, they came down from New Hampshire each summer to work alongside him. They didn't learn roofing from a PowerPoint. They learned it on the roof.


